J@W #1: PSG x Jordan: drop the hype!

3rd July, Paris. Justin Timberlake is holding a show at the AccorHotel Arena with a new jacket. A jacket mixing the logos of PSG and Jordan, the Nike-owned basketball brand. A jacket that is teasing a future collaboration between these two brands. But mixing one football club and a basketball brand seems to be pointless. Let’s dig deeper into the key aspects of this partnership.

Justin Timberlake - PSG jacket

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